The High Priest: Kevin Roberts and the Theocratic Brain Behind the Blueprint

He doesn’t rally the mob. He blesses the purge.

He doesn’t bang a gavel. He doesn’t tweet all-caps threats.
He doesn’t storm buildings. He builds doctrines.

If Project 2025 is the plan, Kevin Roberts is its cleric, not shouting in the streets but intoning from a pulpit carved in white marble and polished with money.

You may not know his face, but you know his script.

From the think tanks to the policy me…